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Stigmatization through Marketing and Societal Factors After Baby Loss: Understanding Contributors to Maternal Mental Health and Well-Being

About Course

Almost one in three women has suffered the loss of a child due to miscarriage, stillbirth, or infant death (i.e., what we refer to collectively as “baby loss”). Bereaved mothers who experience such loss face great stigma in their personal lives and in the marketplace as baby loss is a taboo topic that violates the natural order of life, and societal norms imply that this topic should not be discussed. This leads bereaved mothers to feel that their mother identity is stigmatized and devalued, thereby contributing to maternal health issues outside of purely the physical health outcomes of loss. Marketers routinely incorporate child-related messages in advertising tactics, such as asking questions about the number of children someone has on forms, asking parents to share a photo of their child, or posting advertisements depicting happy people in pregnancy. These actions can trigger feelings of grief and devastation for bereaved mothers.

About Instructor

Instructor Profile Picture

Elizabeth A. Minton is an associate professor of marketing at the University of Wyoming (UW) who conducts research on pro-social consumption (i.e., how to help consumers make better decisions). She has publications in the Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Public Policy & Marketing, among others, as well as a coauthored book. Notably, she is a bereaved mom herself after losing her first and only child shortly after birth in January of 2021. 

What I will learn?

  • At the conclusion of this activity participants will be able to:
  • *Discuss the role of stigma in a bereaved mother's journey after loss
  • * Identify practical strategies that can be pursued to reduce stigma and bring healing to bereaved mothers

Course Curriculum

Stigmatization through Marketing and Societal Factors After Baby Loss: Understanding Contributors to Maternal Mental Health and Well-Being

  • Video: Stigmatization through Marketing and Societal Factors After Baby Loss: Understanding Contributors to Maternal Mental Health and Well-Being
    22:16
  • Quiz: Stigmatization through Marketing and Societal Factors After Baby Loss: Understanding Contributors to Maternal Mental Health and Well-Being
  • Please complete the activity evaluation form
    00:12

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$10.00

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Target Audience

  • Physicians, Midwives, Nurses, Case Managers, Sonographers, Childbirth Educators
Continuing Education Credit

NURSES: This nursing continuing professional development activity was approved by the Colorado
Nurses Association, an accredited approver by the American Nurses Credentialing Center’s
Commission on Accreditation.  .5 contact hours will be awarded upon completion of course activity, post-test and evaluation.

SOCIAL WORKERS: Star Legacy Foundation is an approved provider of continuing education for
social workers. Social workers can claim up to .5 hour of continuing education for participation in
this activity and completion of the evaluation form.

PHYSICIANS: This activity has been planned and implemented in accordance with the Essential
Areas and Policies of the Accreditation Council for Continuing Medical Education through the joint
providership of the University of California San Diego and the Star Legacy Foundation.

The Universsity of California San Diego is accredited by the Accreditation Council for Continuing
Medical Education to provide continuing education for physicians. The Minnesota Medical
Association designates this live activity for a maximum of .5 AMA PRA Category 1
Credit(s). Physicians should only claim the credit commensurate with their participation in the
activity.

Disclosure:  There are no relevant financial relationships with ineligible companies for those involved with the ability to control the content of this activity.