Elizabeth A. Minton is an associate professor of marketing at the University of Wyoming (UW) who conducts research on pro-social consumption (i.e., how to help consumers make better decisions). She has publications in the Journal of Advertising, Journal of Business Research, Psychology & Marketing, Journal of Public Policy & Marketing, among others, as well as a coauthored book. Notably, she is a bereaved mom herself after losing her first and only child shortly after birth in January of 2021.
